Business

Do you need identity and access management?

To defend against cyberthreats, businesses often implement strong antivirus software and firewalls — but both these solutions are not enough. A cutting-edge identity and access management (IAM) solution is crucial to protecting your digital assets from hackers, rogue employees, and weak passwords. What is IAM? Identity and access management is a system that secures, stores, […]

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Why businesses should opt for CRM

However good you are at running your business, you won’t get very far without a steady stream of customers. To effectively foster customer relationships, many businesses are leveraging customer relationship management (CRM) systems. What is a CRM system? CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide

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Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we

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How robust dashboards help your business

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards give you an overall view of your business. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department typically analyzes a significant amount of data from various channels. Whether the purpose

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