Business

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Avoid these 5 common IT investment mistakes

Investing in new technology is a great way to drive business growth. For instance, purchasing new servers can boost your employees’ ability to multitask and their productivity, while subscribing to a project management solution can help everyone meet their deadlines. However, you can only enjoy these business benefits if you avoid the following mistakes when […]

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Top 5 benefits of marketing automation

Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions. 1. Automatic follow-ups Keeping in touch over the phone can be tough if both parties are always busy,

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How can your business benefit from email automation?

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email

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